Annika Kappenstein Graphic Designer
Work Experience
2014 – present
Owner, President, Creative Director | Amala Design Group, Atlanta, GA
Brand strategy, visual identity systems and logo / brand mark development, web development and design,
UI/UX design, mobile app development and design, print design.
2012 – 2014
Freelance Graphic Designer | Atlanta, GA
Freelance and contract work for regional and national clients. Brand strategy, visual identity and logo design, typeface design, web development and design, UI/UX design, mobile app development and design, print design.
2006 – 2012
Creative Director | Point of Vision Design Group, Atlanta, GA
Brand strategy, visual identity systems, web development and design, UI/UX design, mobile app development and design, print design, management of design staff. Reported to President.
2003 – 2006
Freelance Graphic Designer | Atlanta, GA
Freelance and contract work for regional and national clients. Projects included visual identity systems, print materials, advertising and custom typeface design.
2000 – 2002
Senior Graphic Designer | Landor Associates, New York, NY
Worked on visual identity systems for national and international clients. Responsible for client contacts and presentations, lead and directed junior designers on the team. Reported to Executive Creative Director.
1998 – 2000
Graphic Designer | Interbrand, New York, NY
Worked on visual identity systems for national and international clients. Responsible for client contacts and presentations. Reported to Associate Creative Director.
1995 – 1996
Lead Designer | Braunschweig University of Art, PR Department, Braunschweig, Germany
Headed creative services for the university’s department of public relations. Work included promotional materials, invitations, posters and maintainance of the school’s visual identity system. Responsible for entire workflow of in-house printing, including hands-on press work.
1995 – 1998
Freelance Graphic Designer | Braunschweig, Germany
Created print materials, advertising, public information and visual identity systems for regional clients.
1993 – 1998
Graphic Designer | Designgruppe, Braunschweig, Germany
Created print materials, advertising, public information and visual identity systems for regional and national clients. Responsible for client contacts and presentations. Reported directly to the studio owner.
1993 – 1996
Founder and Lead Designer | Youth Culture Magazine Hauspost, Braunschweig, Germany
Founded, designed, edited and published the magazine Hauspost at the Braunschweig University of Art.
Teaching Experience
2003 – present
Part-Time Instructor, Graphic Design | Miami Ad School @ Portfolio Center, Atlanta, GA
Designed and taught a variety of courses in the areas of corporate identity, typography and typeface design.
2017 – 2018
Part-Time Instructor, Graphic Design | The Ernest G.Welch School of Art & Design, Georgia State University, Atlanta, GA
Teaching introductory-level courses: Introduction to Graphic Design and Intermediate Graphic Design.
2010
Part-Time Instructor, Graphic Design | The Creative Circus, Atlanta, GA
Designed and taught typography courses.
2002 – 2003
Professor of Graphic Design | Savannah College of Art and Design, Savannah, GA
Designed and taught four courses per quarter, including Introduction to Graphic Design, Desktop Publishing,
Corporate Identity and a variety of software courses.
1994 – 1998
Teaching Assistant, Typography | Braunschweig University of Art, Braunschweig, Germany
Teaching Assistant for Professor Hans-Dieter Buchwald and Professor Monika Schnell.
1993 – 1996
Computer Class Instructor | Braunschweig University of Art, Braunschweig, Germany
Led computer courses for freshmen and maintained the lab’s Macintosh computer systems.
Education
2000
Communication Design Diploma† | Braunschweig University of Art, Braunschweig, Germany
1991 – 1998
Communication Design Study | Braunschweig University of Art, Braunschweig, Germany
1990
Printing and Bookbinding Internship | Druckerei Quensen Printing Co, Lamspringe, Germany
1989 – 1990
Design Internship | Art Studio Zeuch, Seesen, Germany
Services and Skills
Brand Strategy, Visual Identity System Development, Typography and Typeface Design, Logo / Brand Mark Design, UI/UX Design, Information Architecture, Print and Web Design.
Art Direction and Creative Direction, Management of Design Staff, Graphic Design Instruction.
Software
Adobe Creative Suite, Affinity Designer / Photo / Publisher, Final Cut Pro, FontLab
Microsoft Office, G-Suite, Apple iWork Suite, WordPress, Beaver Builder Framework
Languages
German (native), English (fluent)
†certified MFA in Graphic Design